Suzy LeQ isn’t your ordinary LA artist. She’s a muse and a hippie but Suzy is a smart hustler who has made her business completely on her own.
After college at UCLA, she found herself working at Madison Los Angeles where she learned how to make jewelry. She started to make things for herself and people kept asking where they could buy it. When they found out she made it, they wanted to buy it off her and she said, “NO!” Back then, her pieces were just for her.
Her passion for design got her interested in designing tshirts but it proved not to be the right fit and she returned to jewelry design. She scraped and saved the money to develop a set of 20 jewelry molds. Suzy worked tough day-jobs so she could create the jewelry line at night.
She had only enough money to create one sample of each design. She hustled and they were picked up by a large buyer and then dropped as the economy came crashing that holiday season.
After many more efforts, she was out of money and hope for her jewelry line (she cries when she gets to this part of the story). Suzy and her friend decide to have a fire sale for everything they own, inviting everyone they know. The money from the garage sale is going to get her to Japan where she’d decided to teach English.
Well, the entire line of samples is sold but she keeps the molds. Within days, she gets calls from people asking where their friends can get their hands on the jewelry.
Suzy makes more of the jewelry and takes a miniature table to the Silverlake flea market, selling her pieces for around $100 a piece and she sells out.
Now you can find her jewelry on Jessica Alba. Her online site Rossmore LA.
In the last photo she explains how she makes the necklace I chose. “My work is like the broken nose of jewelry.” She finds beauty in imperfections, she says. This circle is hand cut with a saw. It’s just perfectly imperfect. I haven’t taken it off since I got it.
The jewelry is all reclaimed silver. It’s reiki charged by Suzy (another one of her talents) and recorded mantra runs while she works with the materials.
Suzy is giving away a pair of her SIGNATURE Rossmore gold plated teeth earrings.
a Rafflecopter giveaway
Instagram and her mailing list are a great way to see what new things she’s making and sometimes she has SALES!!! Ah-mazing!